CSW Introduces WrapIt™ Counter-Distortion Service at Info-Flex

Counter-Distortion Service Optimizes Shrink Packaging Graphics for Designers, Brands, and Converters

WrapIt counter distortion service

Phoenix, AZ, May 2, 2017 – – Responding to the growth in shrink packaging applications and the knowledge gap that can exist for printers entering this market, premedia company CSW, Inc. announces WrapIt™, a counter-distortion and visualization service. CSW has found that some label and overwrap printer/converters are certainly able to produce shrink packaging, but may be lacking the tools to adjust graphics for shrink converting. “It can be a sizable investment in software and training,” observes Marek Skrzynski, CSW Technical Director.
CSW's WrapIt™ Counter-Distortion service optimizes mullti-pack graphics

Without a digital counter-distortion workflow, printers and designers must calculate distortion rates manually, using printed grid trials and sometimes multiple test runs. WrapIt™ uses 3D container geometry and production film specs to identify areas of high distortion and other potential issues before the project gets to the pressroom. “Because we have already developed workflows for both shrink sleeve labels and multipack overwraps, we can save printers quite a bit of time and lower their costs,” says Skrzynski.

CSW’s WrapIt™ service also adjusts die-lines, alters copy placement and compensates for distortion effects. This means brands can take full advantage of shrink packaging benefits such as 360º brand coverage and protection from handling or cold-case condensation. Designers and brand owners can test and preview graphics long before press and tunnel testing. CSW delivers WrapIt™ proofs as interactive 3D PDF files, and can also provide packaging mockups of counter-distorted shrink labels and overwraps.


CSW works with printers and brand owners to make brand packaging more efficient and impactful. Family-owned since 1937, they provide packaging premedia services such as production art, mockups, 3D rendering, EG color separations, and HD flexo platemaking from production facilities across North America.

Contact: Karen Leet, MarCom Manager • 800-800-9522   •   karenl@cswgraphics.com