csw voice

It’s a new year and time for new ideas. You made it through yet another holiday season – and you’re thinking about the next one already. Your 2015 plan probably includes eCommerce – and even mCommerce. Online retail purchases are…

Last month I attended a seminar on process color management for flexo print at Clemson University. It was held at the Sonoco Institute of Packaging Design and Graphics, an amazing facility that draws on resources from Clemson’s graphic communications and…

CSW Bridge recently conducted a completely unscientific poll to find out how our clients typically use package prototypes. Here’s what we found out: 1)    Hero Comps:    For photo shoots and TV commercials, as well as PR opportunities, there is no substitute…

  Way back in 1035, a Persian traveler visiting the spice markets in Cairo recorded the use of paper as a packaging material. Other forms of packaging such as baskets, wooden boxes, pottery, barrels, and woven bags had already appeared…