CSW Announces Global WhiteFX™ Distribution Partnership with MacDermid
In order to maximize distribution opportunities for its WhiteFX™ Ink Transfer Solution, CSW, Inc. is partnering with MacDermid Printing Solutions. According to CSW President Laura Wright, “We look forward to using MacDermid’s larger reach to amplify the impact that WhiteFX™ has had in the marketplace already.”
The partners conducted a joint study to identify the optimal combination of print variables that would help flexographic printers solve the problem of uneven white ink laydown on clear substrates. The findings were presented at the Flexographic Technical Association Forum. Later, both companies commercialized different aspects of the research.
CSW‘s WhiteFX™ product uses plate surface engineering to optimize solvent-based white ink transfer. When used in combination with MacDermid’s new Digital MWW plate material, WhiteFX™ has been shown to dramatically reduce pinholing, improve opacity, and brighten overprinted colors.
WhiteFX™ is now available as part of MacDermid’s MWW Plate Package, in addition to its continued offering as a standalone product ordered directly from CSW.
Posted by Karen Leet, MarCom Manager