WrapIt™ Counter-Distortion Service for Shrink Packaging
WrapIt™ Counter Distortion Service for Shrink Packaging
Put your best fit forward.
Shrink packaging uses shape as well as color and copy to sell your brand in 360º. Printers who use WrapIt™ service to optimize graphics for that shape improve shelf impact for their clients with less trial and error.
Shrink sleeves and overwraps provide more billboard space and easier decoration of complex shapes. If graphic elements aren’t adjusted for shrink production, however, results can be disappointing. CSW’s WrapIt™ service uses container geometry and production film specs to identify areas of high distortion and other manufacturing issues. CSW has unique expertise in counter-distortion for nested multipacks, which have special distortion considerations for each configuration.
WrapIt™ service helps printers and brand owners to visualize and adjust design elements early in the development process, avoiding delays and costs associated with manual calculations and trial press runs. Our experienced pre-press operators adjust dielines, tweak copy placement and compensate for shrink distortion. WrapIt™ package previews are delivered as an interactive 3D rendering that can be viewed easily in Acrobat Reader.